Marketing Materials

It might seem natural to assume that most marketing material is generated by having a photographer snap a picture. As any photographer can tell you, getting a well lit shot that really sells the product can be much more involved than it sounds. More to the point, it may not even be possible to take a photo of the product because the marketing efforts likely need to begin before the product has been produced. Materials that show the item in context, as an actual object, can be produced using the print ready art files. There are a number of ways this can be done but a frequent one is the use of action scripts in Photoshop. A 3D rendering program such as Boxshot can also be used. Below are several examples of marketing materials I have generated, and more can be found throughout this website because none of the images of products on this website were actually photographed.